June 21, 2021
Over the years I have helped dozens of customers create winning web strategies. At first I thought that a beautiful, compelling and easy to navigate website would win customers over - now I know better...
The classic AIDA marketing model helps you plan the customer journey through Attention, Interest, Desire and Action - when you think about your website this model can help you think through the different stages a potential customer goes through before taking action. It helps if you ask yourself - how does my site create interest, how does it build desire and finally how does the call to action work. But wait - I missed one. What about attention?
There are digital approaches to help draw attention to your product. A notable one is off-course advertising - this is a great option and it should be part of your strategy ,however, there is another extremely powerful approach which is not only free and it not only helps you draw attention but even more importantly it helps you move visitors through the sales cycle to become customers. I am off-course talking about content marketing - and blogging is way up there as one of the most important ways to create a successful content marketing strategy.
There are many ways in which content like blogs help you grab someone's attention. Here are a few thoughts:
When you need to create an effective content strategy the last thing you need is for technology to stand in the way by making things difficult. Our focus with the design of VoyagerNetz Explore's new blogging engine was to offer a very easy to use system while also allowing for just enough flexibility and customization. Here are some of the new and cool features:
Our blogging engine makes it possible for you to create a library of interesting and sales-generating content. Customers will find it easy to browse different articles and to learn more and more about your industry and the topics you are sharing. Over time you will become a trusted source of new information and once you have trust then business is soon to follow.
Content marketing offers a very effective way to attract the right customers to your website and to move them through the sales process from attention to interest to desire and finally to action. Blogging is a great place to start and with the new VoyagerNetz Explore blogging system this is made easy.